Comments on: 8 Social Media Treasures We Learned from Old Spice

By: Social Media 101 for the IT Professional – Debunking the Myths « The CowShed

Wed, 20 Jul 2011 11:09:46 +0000

[...] the likes of the Old Spice Campaign or the London 2012 campaign may have that look at me! impact that allows for quick buy-in, it is [...]

By: 10 Modern Dilemmas Twitter Presents on a Daily Basis | Mobile and Social Media

Thu, 02 Jun 2011 11:49:47 +0000

[...] To Sell or not to Sell: We have all heard about major companies such as Dell, Old Spice, Zagg, and many others using Twitter to boost sales. It works. So, should you do the same? Well, [...]

By: 6 Blatant Lies You Are Being Sold about Social Media | Mobile and Social Media

Thu, 19 May 2011 10:45:25 +0000

[...] efforts produce any real results. Take one of the most famous social media campaigns ever, the Old Spice campaign. The campaign was indeed distributed using free tools such as Twitter and Youtube, but if you think [...]

By: An Interview with Alyssa Milano: Actress, Philanthropist, Entrepreneur, and Twitter Superstar | Mobile and Social Media

Wed, 01 Dec 2010 07:37:14 +0000

[...] conclude, watch the video below of the Old Spice guy replying to Alyssa in one of his famous personalized [...]

By: 8 Social Media Lessons We Learned from The Old Spice Campaign

8 Social Media Lessons We Learned from The Old Spice Campaign — Sat, 31 Jul 2010 06:46:04 +0000

[...] Here’s a link to the full article: http://technmarketing.com/iphone/8-social-media-treasures-we-learned-from-old-spice/ [...]

By: Bring Life to Digital Mascots « BRANDSforBRUNCH

Bring Life to Digital Mascots « BRANDSforBRUNCH — Tue, 27 Jul 2010 06:16:45 +0000

[...] just a week, the buzz of Old Spice helped establish more lists of social media best practices and a compendium of lessons. Surely this isn’t the last social [...]

By: patrickdh

patrickdh — Wed, 21 Jul 2010 14:28:39 +0000

I found the techie conversations on reddit around the setting up of the old Spice messaging service particularly interesting. This beyond the fact that advertisers and agencies making way for social media experts to get more engagement out of their work.
Voice mail piece part of the campaign built by crowd genius: http://oldspicevoicemail.com/

By: Trisha Carter

Trisha Carter — Wed, 21 Jul 2010 04:35:22 +0000

Great review of the campaign – thanks for highlighting the lessons. And givin me another reason to laugh at the videos!

By: Week in Review | Feed the Beast | Feed Me!

Week in Review | Feed the Beast | Feed Me! — Mon, 19 Jul 2010 16:31:20 +0000

[...] Spice takes over the interweb. Will 6 million YouTube views, 70,ooo Twitter followers, and the 22,500 comments translate into [...]

By: John Cavanaugh

John Cavanaugh — Mon, 19 Jul 2010 15:14:31 +0000

First off, this is a great summary of a wonderful campaign. I enjoyed it enormously and hope that this truly is the future of marketing. I blogged about this back when it first came out (http://bit.ly/91nCvK) and have only come to love it more.

However, the real measure here is if this campaign ignites the brand and ultimately sells the product. I know that sounds crass, but it’s what it’s all about. As trusting as Old Spice has been and as well as W+K has executed it, this is all just fascinating pop culture talk if it does not sell. And I truly hope it does.

Thanks, Hillel.