Comments on: Apple’s Marketing is at it Again with iPhone 4 and FaceTime

By: Apple’s Marketing « Inventory Management Blog

Apple’s Marketing « Inventory Management Blog — Wed, 14 Jul 2010 07:30:09 +0000

[...] But now they are stronger than ever and have exceeded all forecasts. Hillel Fuld describes in “Apple’s Marketing is at it Again with iPhone 4 and FaceTime“ all the ways apple is doing this amazing promotion. He also talks about apple’s “bad [...]

By: Miriam

Miriam — Wed, 14 Jul 2010 07:05:14 +0000

Similar to what Mike said, it’s a combination of Apple’s excellent, excellent emotional marketing and their very ‘average user’ products. An iPhone may lack some of the performance of a Droid or BB, but most ‘average’ users will be so excited about how simple it is to look at pictures! go online! video call! play games! that they will come back to Apple again and again. Apple makes easy, fun products – and that, combined with the fun marketing, makes for sales.

By: Mike Masino

Mike Masino — Mon, 12 Jul 2010 17:46:36 +0000

It’s not Apple’s marketing that sells Apple products; it’s the great products themselves! Apple’s products are so loved; the media supplies Apple with more press time than any company could ever hope to afford to buy. Apples goes the extra mile with attention to the smallest detail and the excellent build quality of all its products. The public and the media have responded to this. Apple products just work and they work well. They are intuitive and easy to use. They are beautiful and feel incredible to touch and hold. Their marketing helps too, but not nearly as much as the products themselves.

By: Fring Allows iPhone 4 3G Video Calls to Other Phones over Skype. Skype Blocks Fring!

Mon, 12 Jul 2010 17:17:07 +0000

[...] of the many disadvantages of the new and wildly successful iPhone 4 is the FaceTime scam. Why do I call it a scam? Quite simply because Apple is marketing it (quite brilliantly I might [...]

By: Brett

Brett — Mon, 12 Jul 2010 17:14:42 +0000

How does one explain the iPhone’s continued success in the face of reports of stained screens, the death grip, and other problems?

Easy. In actuality, the problems are uncommon. They are being overblown by a sensationalist press and a geek blogger echo chamber of haters that latches onto any bad news about Apple and hypes it to the nth degree.

Despite reports of problems, the first few million iPhone 4 customers are overwhelmingly delighted. People are NOT marching back en mass to Apple stores to return faulty phones. As a prospective customer, who would you believe?… A blogger with an agenda, or personal testimony from satisfied friends.

Apple’s emotional ads certainly generate interest, but good word of mouth ultimately makes the sale. Finally, superb ownership experience generates ongoing loyalty.

By: Steve W, Indialantic FL

Steve W, Indialantic FL — Mon, 12 Jul 2010 14:39:41 +0000

The geeks don’t get it. These FaceTime ads are not Apple selling the iPhone to prospective buyers. These ads are aimed at existing iPhone owners. They show iPhone owners the advantages of putting their loved ones on a family plan, and upgrading everyone to the iPhone 4.

When the telephone was first invented, phones were sold in pairs, typically between a home and office so that the owner could keep in touch with the family while at the office (and in touch with the business while at home). It wasn’t until the invention of the switchboard that you could a phone could be used to call more than one other phone; and even then, it was a while before enough people had phones to make that realistic.

The FaceTime ads are going back to square one. Buy a set of iPhones for your loved ones, and enjoy the intimacy! So what if you can’t use FaceTime with anyone else?

By: Trotskiii (UK)

Trotskiii (UK) — Mon, 12 Jul 2010 14:30:34 +0000

Isnt it interesting that both the strongly disputed Steve Jobs emails and the later exploding iPhone story both originated from the same BGR website?