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	<title>Comments on: The Top Five Reasons Why 3D Has No Future</title>
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		<title>By: Nothing hinders the Movie Industry more than Poor Quality 3D &#187; MDIA1001 &#8211; Media Literacies</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-26707</link>
		<dc:creator>Nothing hinders the Movie Industry more than Poor Quality 3D &#187; MDIA1001 &#8211; Media Literacies</dc:creator>
		<pubDate>Thu, 19 Aug 2010 11:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-26707</guid>
		<description>[...] http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/      0&#160;Comments  Filed in Uncategorized &#160; Posted by Kevin [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/" rel="nofollow">http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/</a>      0&nbsp;Comments  Filed in Uncategorized &nbsp; Posted by Kevin [...]</p>
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		<title>By: rob</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-19287</link>
		<dc:creator>rob</dc:creator>
		<pubDate>Wed, 31 Mar 2010 14:58:53 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-19287</guid>
		<description>What about 2d to 3d upconversion?</description>
		<content:encoded><![CDATA[<p>What about 2d to 3d upconversion?</p>
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		<title>By: Eli</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-18782</link>
		<dc:creator>Eli</dc:creator>
		<pubDate>Thu, 11 Mar 2010 20:12:05 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-18782</guid>
		<description>Christopher-Thanks for your thoughtful response. Time will tell whether the first few points have any merit. I believe that these are the kinds of factors, especially in a down economy, that could be fatal to an emerging technology. Good to see that you agree with my 3rd contention. If the technology does improve, I will have to reevaluate my opinion. For example, if it improves to the point where 3D glasses are not needed anymore, I believe we would be talking about a completely different technology. Regarding concrete examples-I was trying to keep the article intelligible to the average reader, but I&#039;d be happy to furnish you with some more specifics here. Consider the rack focus. When you layer 3D over a shot containing a rack focus, you are actually creating a very perceptually confusing experience. Your eyes naturally want to follow the focus pull of the lens, but the 3D keeps insisting that there is depth. The depth effect that you get with the current 3D technologies is most apparent in a medium shot, but it&#039;s very unnatural. It feels like you are looking at cardboard cutouts as opposed to real objects in the world. As far as binocular depth is concerned, I also used to think that it only extended out to about 15 feet, but when I looked it up in what many consider to be the bible of Neuroscience (Kandel and Schwartz&#039;s The Principles of Neural Science), I found it to actually be 100 feet. Thanks for the link. It&#039;s good to see that Cameron understand the benefits of higher frame rates, but my criticism of his overall perceptual ignorance stands. All you have to do is watch Avatar to see that he doesn&#039;t really get it. He doesn&#039;t understand the ways in which classical filmmaking techniques are influenced by and in turn influence the 3D experience. But the real problem here is much deeper. The whole idea of artificially trying to recreate binocular depth by using these tricks is wrongheaded. It&#039;s just not sophisticated enough for human perception.</description>
		<content:encoded><![CDATA[<p>Christopher-Thanks for your thoughtful response. Time will tell whether the first few points have any merit. I believe that these are the kinds of factors, especially in a down economy, that could be fatal to an emerging technology. Good to see that you agree with my 3rd contention. If the technology does improve, I will have to reevaluate my opinion. For example, if it improves to the point where 3D glasses are not needed anymore, I believe we would be talking about a completely different technology. Regarding concrete examples-I was trying to keep the article intelligible to the average reader, but I&#8217;d be happy to furnish you with some more specifics here. Consider the rack focus. When you layer 3D over a shot containing a rack focus, you are actually creating a very perceptually confusing experience. Your eyes naturally want to follow the focus pull of the lens, but the 3D keeps insisting that there is depth. The depth effect that you get with the current 3D technologies is most apparent in a medium shot, but it&#8217;s very unnatural. It feels like you are looking at cardboard cutouts as opposed to real objects in the world. As far as binocular depth is concerned, I also used to think that it only extended out to about 15 feet, but when I looked it up in what many consider to be the bible of Neuroscience (Kandel and Schwartz&#8217;s The Principles of Neural Science), I found it to actually be 100 feet. Thanks for the link. It&#8217;s good to see that Cameron understand the benefits of higher frame rates, but my criticism of his overall perceptual ignorance stands. All you have to do is watch Avatar to see that he doesn&#8217;t really get it. He doesn&#8217;t understand the ways in which classical filmmaking techniques are influenced by and in turn influence the 3D experience. But the real problem here is much deeper. The whole idea of artificially trying to recreate binocular depth by using these tricks is wrongheaded. It&#8217;s just not sophisticated enough for human perception.</p>
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		<title>By: christopher</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-18745</link>
		<dc:creator>christopher</dc:creator>
		<pubDate>Tue, 09 Mar 2010 19:30:25 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-18745</guid>
		<description>I have to agree that many of these reasons are very poorly supported.  Especially #1 &amp; #2.  And #4 is debatable and certainly contra-indicated by the amount of money 3d movies are making at the box office.

I agree with #3.  This is more than likely a temporary situation as the technology improves, but 3d to me is still not there and most of the time more of a distraction than an engaging enhancement.  

I found myself, though liking a few shots, mostly thinking during my first viewing of Avatar that I wished I could simply watch it in glorious widescreen 2d.

What I find both intriguing and yet again poorly argued is #5.  It is very possible that there are fundamental concepts that aren&#039;t being understood when it comes to presenting 3d moving images, but without any concrete examples your position is nothing more than speculative.

When you add to that two inaccurate understandings, one of monocular viewing and the other of the filmmakers you criticize, your argument further suffers.  

Binocular depth perception or vision is only good to about 13-16ft from the viewer, not &quot;up to 100 feet away&quot;.  Anything beyond that limit is monocular depth perception which does indeed use other clues to determine depth.  

I work for a company currently engaged in the conversion from 2d-to-3d process you so despise.  We understand the problems inherent in 3d presentation, including not creating depth perception in objects further than 16ft away.

Second, calling out James Cameron as not understanding 3d and then presenting alternative solutions he championed *two years* ago, doesn&#039;t do much to bolster your claim of ignorance on his part.  A simple search would have turned up this Variety article (http://www.variety.com/article/VR1117983864.html?categoryid=1043&amp;cs=1), published April 10th, 2008, in which he explains the futility of 4K and the need for 48fps.

So although I find the proposition of #5 interesting and would love to see an entire in-depth post on its investigation, you&#039;ve certainly fallen far short of making your case here for any of your points.</description>
		<content:encoded><![CDATA[<p>I have to agree that many of these reasons are very poorly supported.  Especially #1 &amp; #2.  And #4 is debatable and certainly contra-indicated by the amount of money 3d movies are making at the box office.</p>
<p>I agree with #3.  This is more than likely a temporary situation as the technology improves, but 3d to me is still not there and most of the time more of a distraction than an engaging enhancement.  </p>
<p>I found myself, though liking a few shots, mostly thinking during my first viewing of Avatar that I wished I could simply watch it in glorious widescreen 2d.</p>
<p>What I find both intriguing and yet again poorly argued is #5.  It is very possible that there are fundamental concepts that aren&#8217;t being understood when it comes to presenting 3d moving images, but without any concrete examples your position is nothing more than speculative.</p>
<p>When you add to that two inaccurate understandings, one of monocular viewing and the other of the filmmakers you criticize, your argument further suffers.  </p>
<p>Binocular depth perception or vision is only good to about 13-16ft from the viewer, not &#8220;up to 100 feet away&#8221;.  Anything beyond that limit is monocular depth perception which does indeed use other clues to determine depth.  </p>
<p>I work for a company currently engaged in the conversion from 2d-to-3d process you so despise.  We understand the problems inherent in 3d presentation, including not creating depth perception in objects further than 16ft away.</p>
<p>Second, calling out James Cameron as not understanding 3d and then presenting alternative solutions he championed *two years* ago, doesn&#8217;t do much to bolster your claim of ignorance on his part.  A simple search would have turned up this Variety article (<a href="http://www.variety.com/article/VR1117983864.html?categoryid=1043&#038;cs=1" rel="nofollow">http://www.variety.com/article/VR1117983864.html?categoryid=1043&#038;cs=1</a>), published April 10th, 2008, in which he explains the futility of 4K and the need for 48fps.</p>
<p>So although I find the proposition of #5 interesting and would love to see an entire in-depth post on its investigation, you&#8217;ve certainly fallen far short of making your case here for any of your points.</p>
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		<title>By: Antonio Malcolm</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-18119</link>
		<dc:creator>Antonio Malcolm</dc:creator>
		<pubDate>Fri, 05 Feb 2010 23:04:50 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-18119</guid>
		<description>Given recent blockbusters, I beg to differ.
Your opinion amounts to squat in comparison to the box office revenue, which, at least for Avatar, clearly states otherwise.</description>
		<content:encoded><![CDATA[<p>Given recent blockbusters, I beg to differ.<br />
Your opinion amounts to squat in comparison to the box office revenue, which, at least for Avatar, clearly states otherwise.</p>
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		<title>By: Siosi</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-17921</link>
		<dc:creator>Siosi</dc:creator>
		<pubDate>Tue, 26 Jan 2010 03:22:23 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-17921</guid>
		<description>I agree whole-heartedly with Ira and Nurlip - this article had weak evidence. Technology, and its costs, is only limited by time. Although, I must admit, the title was good in that it was &quot;controversial&quot; enough to lure me into reading it. Good discussion opener!</description>
		<content:encoded><![CDATA[<p>I agree whole-heartedly with Ira and Nurlip &#8211; this article had weak evidence. Technology, and its costs, is only limited by time. Although, I must admit, the title was good in that it was &#8220;controversial&#8221; enough to lure me into reading it. Good discussion opener!</p>
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		<title>By: Eli</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-17904</link>
		<dc:creator>Eli</dc:creator>
		<pubDate>Sun, 24 Jan 2010 21:20:21 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-17904</guid>
		<description>Ira-The content problem is not simply due to the fact that it&#039;s early in the technology&#039;s life cycle. There are technological problems that have not been overcome in 3D capture yet. The 24/7 3D channel that you speak of does not exist and if they&#039;re silly enough to try it at this point in time, it will have to fill its line up out with reruns.Not to mention that due to bandwidth constraints, they will have to send it at half the resolution of HD. I can&#039;t see something like that lasting more than six months.The software that guesses 2D into 3D is a bad joke. Pathetic really. It just doesn&#039;t work. Costs only go down if there is enough market demand to make manufacturing cheaper. This will not happen for the current implementations of 3D. Contrary to common belief, 3D is not in its infancy. The basic technology that underlies 3D today has been around for a very long time. I agree that more immersive cinematic experiences are on the way, but this version of 3D is not that.

Nurlip-The painting is an illustration of the fact that we can see depth even in an otherwise 2D medium without the addition of stereoscopic cues.</description>
		<content:encoded><![CDATA[<p>Ira-The content problem is not simply due to the fact that it&#8217;s early in the technology&#8217;s life cycle. There are technological problems that have not been overcome in 3D capture yet. The 24/7 3D channel that you speak of does not exist and if they&#8217;re silly enough to try it at this point in time, it will have to fill its line up out with reruns.Not to mention that due to bandwidth constraints, they will have to send it at half the resolution of HD. I can&#8217;t see something like that lasting more than six months.The software that guesses 2D into 3D is a bad joke. Pathetic really. It just doesn&#8217;t work. Costs only go down if there is enough market demand to make manufacturing cheaper. This will not happen for the current implementations of 3D. Contrary to common belief, 3D is not in its infancy. The basic technology that underlies 3D today has been around for a very long time. I agree that more immersive cinematic experiences are on the way, but this version of 3D is not that.</p>
<p>Nurlip-The painting is an illustration of the fact that we can see depth even in an otherwise 2D medium without the addition of stereoscopic cues.</p>
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		<title>By: Nurlip</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-17811</link>
		<dc:creator>Nurlip</dc:creator>
		<pubDate>Fri, 22 Jan 2010 14:11:09 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-17811</guid>
		<description>lol i can&#039;t believe this was a published post.  starting the argument off with &#039;there&#039;s not enough content&#039; indicates that is your strongest point which is short-sighted and just plain sad.  it just gets worse from there.  What relevance does that painting have?  weak stretch of an article.  it has made me reconsider my decision to add this site to my Google Reader feeds...</description>
		<content:encoded><![CDATA[<p>lol i can&#8217;t believe this was a published post.  starting the argument off with &#8216;there&#8217;s not enough content&#8217; indicates that is your strongest point which is short-sighted and just plain sad.  it just gets worse from there.  What relevance does that painting have?  weak stretch of an article.  it has made me reconsider my decision to add this site to my Google Reader feeds&#8230;</p>
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		<title>By: Ira</title>
		<link>http://technmarketing.com/random/the-top-five-reasons-why-3d-has-no-future/comment-page-1/#comment-17760</link>
		<dc:creator>Ira</dc:creator>
		<pubDate>Fri, 22 Jan 2010 00:00:55 +0000</pubDate>
		<guid isPermaLink="false">http://technmarketing.com/?p=6041#comment-17760</guid>
		<description>Five irrelevant reasons. I don&#039;t think the world is ready for 3D since it&#039;s mostly useless today, but that&#039;s a temporary phase...

1. there&#039;s more content made all the time, and now talk of a 24/7 3D channel on American cable, so it means more productions are on the way.
1a. there are whispers of software that guesses 2D into 3D in real time. probably not great but it&#039;s an option...

2. cost - costs go down, not everyone could afford a color TV at the beginning, nor flat screens 12 years ago...

3+4 the technology is at its infancy. give it a couple of years, will you?

5. same thing - 3D cinema is in its infancy. I say it wil become a serious market force not when the TVs become affordable, but when it gets combined with more and more interactive options where hand gestures and such organic cues are the natural way to navigate the interactive data.</description>
		<content:encoded><![CDATA[<p>Five irrelevant reasons. I don&#8217;t think the world is ready for 3D since it&#8217;s mostly useless today, but that&#8217;s a temporary phase&#8230;</p>
<p>1. there&#8217;s more content made all the time, and now talk of a 24/7 3D channel on American cable, so it means more productions are on the way.<br />
1a. there are whispers of software that guesses 2D into 3D in real time. probably not great but it&#8217;s an option&#8230;</p>
<p>2. cost &#8211; costs go down, not everyone could afford a color TV at the beginning, nor flat screens 12 years ago&#8230;</p>
<p>3+4 the technology is at its infancy. give it a couple of years, will you?</p>
<p>5. same thing &#8211; 3D cinema is in its infancy. I say it wil become a serious market force not when the TVs become affordable, but when it gets combined with more and more interactive options where hand gestures and such organic cues are the natural way to navigate the interactive data.</p>
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