This post is approximately five years overdue, but enough people have asked me this question, I figured it is time to answer it. “Hillel, what do you actually do?!”
Drones have yet to hit the mainstream, and most consumers you speak to, have never flown a drone. Having said that, if the existing market research is any indication, that is going to change very soon.
I am writing a book. I have no idea when I will finish writing the book or if and when it will be published, but I am writing a book. The thing is, this post? There is a whole chapter in the book dedicated to it. So isn’t this post redundant? Well, if this post is redundant, most of my talks, my blog posts, and my social updates are redundant. The way I see it, the book is the culmination of my thoughts on business, many of which I have shared elsewhere.
By now you are likely aware of the latest BIG change taking place in the Facebook newsfeed. The social network is going back to its roots of focusing more on posts published by friends and family, and less on posts published by brand pages. This is all in an effort to make the Facebook experience more meaningful for users.
Here he goes again, one of his OCD rants… Yes, lately, I have gone on several rants in response to behavior I have witnessed in the business world. Like this post on email etiquette, or this post on phone calls in general, or this post on the way we communicate. The truth is, if you read that last post carefully, there would be no need for this one…
Email, we can’t live it, and as of me writing these words, we can’t live without it. Slack is working on us living without it, but for now, it is an integral part of our personal and professional lives. The thing with email is that it was invented to increase our productivity. What it has actually done is precisely the opposite.
Long overdue, post. Long overdue. If I had a dime for every startup that confused content marketing and PR, I would be able to single-handedly fund them all, and fire the marketing person who didn’t know the difference between these two concepts. There, I feel much better now.
Like so many of my blog posts, this one has been baking in my head for several years. The truth is, as the market evolved, my need to write this post only increased, so it was time.
It has been a decade now since I started meeting local startups on a daily basis. We usually meet for lunch and talk about topics ranging from their pitch, competitors, go-to-market strategy, or many other questions pertaining to marketing and growth.
Anyway, beyond trying to help entrepreneurs that I meet, there are some companies with whom I take our relationship to the next level. I am fortunate to be working with some truly remarkable companies, all of which you can see and read about on my site, but speaking of site, a few months ago, I met Syte (sorry, couldn’t help myself.)