Samsung/McCann Digital Use Web 2.0 To Market Omnia

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samsung-omnia-1A lot going on in the cellular world lately. Somehow though, even with the iPhone, the G1, and the new Pre, the Samsung Omnia is able to stand its ground. Yes, a lot of these new phone have more bells and whistles, but the Omnia’s feature set still keeps it at the top of the bunch. Just to give you a quick run down, the Omnia boasts a huge 3.2 inch screen (bigger than the Pre), a 5mp camera (better than the iPhone and the Pre COMBINED) with a built in flash (hear that Apple?), insanely fast HSDPA, WiFi, a blazing fast 624 mhz processor (I do not believe anything faster exists), has 8 or 16GB built in memory AND an expansion slot, stereo bluetooth (I am still talking to you Apple), plays DIVX movies, pocket Office, built in GPS, a high quality video camera, and all that in a ridiculously tiny 12.5 mm package (that is 4 mm thinner than the Pre).


I had the chance to play with the Omnia a little and the thing is just beautiful looking, and feels great in your hand. There really is not much missing in terms of the specs. The screen is resistive, not like the iPhone’s but somehow anyone that has reviewed it, cant stop talking about its responsiveness. It runs Windows Mobile 6.1, which is said to be a huge improvement over the older WM5. All in all, we got a winner of a device here.


OK, but there is another reason why I love this phone so much. It is the first phone that Samsung is marketing by using the tool that we have all grown to love so much, social network marketing. Samsung has joined forces with McCann (click on the McCann link to see a really cool ad campaign for Web advertising) digital to market the amazing Omnia using various blogs. One of these blogs is actually one of my favorites; Blonde 2.0. Ayelet writes a lot about the Web 2.0 world and she has acquired for herself quite the reputation amongst the social networking enthusiasts like myself.


Samsung and McCann have cooperated in the past as well, marketing a Samsung SC HMX10 high-def camcorder, but this is the first time they are using this tool with a mobile device, and I am loving it. As a blogger, a social networking addict (click that link to follow me on Twitter), and a mobile lover, I say great initiative from McCann and Samsung. I only hope the campaign is successful and they decide to continue with this concept.


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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


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