Apple Does it Again- The First iPad Video Review

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By: Hillel Fuld

I have a whole long list of topics I want to write about, but they all need to get in line behind the impending announcement of the iPad. I mean, what kind of tech blog would this be without at least three different iPad articles (and I am sure there will be more in the future)? When Apple first announced the iPad, there were those that recognized immediately that it would change the industry forever. Some of us had our doubts and were not exactly sure how the device would be used by the mainstream consumer. The iPad is not available to the public yet, but between its astronomical pre-order numbers, its almost unparalleled hype, its overwhelmingly positive feedback from tech giants such as Walt Mossberg and others, it is pretty clear that the computing world is in for a Tsunami of unprecedented proportions.

I, for one, am always amazed by Apple’s ability to generate hype surrounding its product launches. It makes me wonder if it is something in their marketing strategy that creates this buzz or it is the actual product that is just that good. It is most probably a mixture of both.

Over the next few months, it is pretty clear that there will be hundreds of sites reviewing the iPad, and we will be providing an in depth review as well. However, in this space, timing is crucial, and since Apple’s policy of secrecy regarding new products is well known and kinda ridiculous if you ask me, a video review of the iPad a few days before its launch, is actually a big deal. So, without further ado, we would like to thank our friends over at PCMAG for providing this quick and thorough review of the soon-to-be-release Apple iPad.

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


One thought on “Apple Does it Again- The First iPad Video Review

  1. Apple is able to generate enormous amounts of hype by:

    1. KEEPING QUIET: Not talking about its products until they are ready to be shipped. Letting every one else talk about the product.

    2. UNDER-PROMISE: Promise a product that does exactly what Apple says it does. I.e., Apple never does vaporware. This is what disappoints the pundits – who want everything promised under the sun, including the kitchen sink. But Apple never does vaporware.

    3. OVERDELIVER: Overdeliver on what the product can do. Thus by under-promising and over-delivering, Apple’s products look magical and revolutionary.

    THAT IS ALL. It is so simple. But only Apple can do this.

    Realize that Apple has only ONE add for the iPad.

    Everything else you are seeing and reading about the iPad is done by everyone else.

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