Apple is About to Entirely Change Yet Another Industry

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by: Eli Ungar-Sargon

If you like tech, January is the most exciting month of the year. All of the big tech companies show off their new toys at the annual Consumer Electronics Show in Las Vegas. All, that is, except for a little company from Cupertino called Apple Inc. For many years, Apple introduced their products at Macworld San Francisco. Typically, CES had a few days head start before Steve Jobs would take the stage at Macworld and pull all the press to San Francisco with his unparalleled showmanship. But this year, things are going to be a little different. Apple is no longer participating in Macworld. So will there be more media attention on CES 2010? Not a chance. There’s a Cupertino storm brewing the likes of which we have not seen since the introduction of the iPhone. Talk of the as of yet unannounced device will overshadow anything that happens in Las Vegas.

The rumors have now reached a fever pitch and everyone expects Mr. Jobs and company to introduce a Tablet-style device sometime in January. Apple stock is hitting record highs and some analysts are already making predictions on 2010 Tablet sales. Until recently, the most compelling evidence for the existence of this mystery device came from Bill Keller, the executive editor of the New York Times, who casually made mention of the “impending Apple slate,” during a talk at Harvard in September. Since then, there have been reports that Apple contacted iPhone developers and told them to have resolution-independent versions of their apps ready for January. At this point in time, there seems to be an overwhelming amount of evidence that Apple is indeed preparing to launch a Tablet. Who would want such a device? How big will it be? How much will it cost? What will it do? Will it be a Kindle killer? These are all questions that the technorati are obsessing over in much the same way that they did about the iPhone when it was still just a rumor.

No one really knows exactly what this device will do, or how it will fit into our lives, but it seems likely that there will be major implications for the printed word. A 10 inch, high- resolution multitouch color screen with a persistent connection to the internet could be the perfect platform for digital books, magazines, newspapers, and comics. Indeed, a whole new generation of rich, interactive media would thrive on such a device. Which brings me to my own fantasies for the impending Apple Tablet.

Apple has a bit of a Jekyll and Hyde thing going on right now. On the one hand, they have given us the most elegant and powerful tools for creating and distributing content. This democratization of content creation started when the iLife suite began shipping on every Mac sold. It was furthered when Apple integrated podcasting into the iTunes store. The idea is that anyone with a Mac and and internet connection should be able to easily create and share content. On the other hand, it is virtually impossible for an independent filmmaker to make their films available for download on iTunes. Furthermore, Apple have shown themselves to be very controlling and capricious with the App Store approval process.

My hope is that Apple remembers the rest of us with this new platform. It is very important for them to line up all of the publishing houses, magazines, and newspapers for the Tablet to be a success. But I really hope that they also provide us with the tools (iLife 10?) to be on a level playing field with the big guns. Whether we see more of Apple’s Jekyll or Hyde, 2010 promises to be an exciting year for tech fans.


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hilzfuld

Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com

 

5 thoughts on “Apple is About to Entirely Change Yet Another Industry

  1. why do we always believe that Apple is gonna hit a homerun with everything they create? yes, they do have a pretty flawless track-record with their creations, but lets be a little objective here folks. “Change an entire industry!?” C’mon eli, they arent about to re-invent the wheel here….If you think that everyone is gonna go out and buy this product like we did with the ipod, then youre mistaken. In saying that, i wouldnt be all to surprised if i am wrong. (sorry for the disclaimer, just covering my ass). 😉

  2. Ha! It’s funny to see how there are fewer and fewer people willing to predict an outright flop on this one. If you recall, when the iPhone came out there were a lot of pundits who predicted its quick demise. And then it completely redefined the mobile industry. But I think the better analogy here is the iPod. consider how desperate the music industry must have been to sign on to iTunes. Now multiply that by ten and you have an idea of how desperate the print industry is today. The NY Times, our paper of record, is currently hemorrhaging millions of dollars every week. Not to mention the fact that E-Books are taking off. Amazon for the first time this past quarter, sold more E-Books than physical books. But I think that this will only be one part of what the Apple Tablet will be. I’m with John Gruber on this one. I think Apple is shooting for a redefinition of portable computing. The Tablet will be the new laptop.

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