This is the first time that Microsoft has come out with two successful ads in a row (here is the first). So, how do you explain this? Did they change marketing teams? Anyway, here is another good ad by Microsoft.
-Hillel
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Gotta disagree with you on this one, Hillel. While the first ad definitely made an solid argument based on price, this one is rather weak. The character doesn’t really explain what it is about the P.C. that he prefers over the Mac. And while the first ad had that zinger of a line “I guess I’m just not cool enough to be a Mac person” this one only has the feeble “Macs to me are more about aesthetics than computing power” and the hypocritical “I don’t want to pay for the brand, I want to pay for the computer.” You mean like the Windows brand that these ads are trying to salvage? For the finale “I’m a P.C. because I’m really picky” misses the mark, because it’s targeted at geeks who know enough to be picky about things like specs. It certainly doesn’t speak to the average consumer who sees the computer as a means to a series of ends.