Startups: Here is How NOT to Market Yourself on Twitter! (PHOTOS)

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By: Hillel Fuld (@hilzfuld)

There I was, minding my own business, when all of a sudden, I got a tweet from someone I do not know. Of course, getting a tweet from a stranger is fine, I get 500 of them a day. But this one was different. Why? See below.

These guys were spamming me with self-promotional crap. But again, nothing too unique there. Happens a few times a day. My first reaction was to click through on their profile and see what this company does for the most part on Twitter. It looked like this.
Screen Shot 2013-10-01 at 2.19.13 PM

Spam, spam, spam, and some more spam. This was too much and I couldn’t NOT say anything. So I replied…

That reply was public thanks to the little dot before the @, making it a regular tweet that all my followers saw, not just a reply to that account. I did that intentionally so others can learn too. But this company did not take the hint and learn a lesson. They continued…

Fair enough, they are not spamming, they just want my opinion, irrelevant of number of followers or the fact that I write on various blogs. Got it. So I replied with the full intention of explaining to them what they were doing wrong, in the unlikely chance that they truly didn’t get it.

But they weren’t going to give up. They “genuinely” wanted guidance. Cool, always happy to help!

So that is what I did. Offered help!

Surely, I thought, they would be thrilled with this advice and would immediately stop their ridiculously aggressive and spammy tweeting while reading the guide I sent them. Surely, I was very wrong.

At that point, not before, was when I decided I was done with this company and would indeed never download the app. You know who else will never download their app? All my followers. Oh, and anyone reading this post.

Such. Bad. Marketing!!

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: