Where do I start this one? I am going to keep this simple and try to make my point.
Ashton Kutcher made a one sided bet with CNN’s Ted Tuner to see who going to get to 1 million followers first on Twitter. It started out cute and funny but got out of hand with all the media attention it drew.
The Advertising Age posted this. Lamar Advertising, the third-largest billboard company in the U.S., got all Twitterpated yesterday when it rolled out “Follow Ashton Kutcher” across its national network of 1,133 digital billboards with hours’ notice.
If Ashton won (which he did BTW) he was going to donate money to buy Malaria nets for people somewhere in Africa.That’s all nice and dandy but why couldn’t he just donate the money he spent on all those billboards and leave us alone? That answer is he is using Twitter to promote himself. The platform that we all loved because it gave the Average Joe a voice is now being taken over by celebrities and is starting to lose its power. Its not about the followers! What has he really contributed? I totally agree with Pat Phelan of MaxRoam on this one; its time to get rid of the followers counter, give the power back to the people and focus on the conversation.
What do you think?