Android’s Release

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To shake things up a little, I thought I would write about the marketing aspect of this blog, an area that is usually more Aryeh’s thing, not mine.

I was just wondering if Google is really doing everything they can, to effectively market Android’s official release. Next Tuesday, Androidwill be introduced to the cellular world for the first time. A pretty big thing, no? I mean Google, that company that created a search engine for the Web, have now decided that they are entering the mobile industry with a revolutionary mobile operating system. You would think every tech news site would be overflowing with scoops about the Android event. 

Let’s review what we know about it. We know T-Mobile will be releasing the first Android phone, the Dream, next Tuesday, the 23rd. We know Android is supposed to be a huge deal, and present a true iPhone OS killer. Do we know why? What makes it so great? Yes, it is open source. Anything else?

Personally, I think if Google wants to really make a difference and have an impact on companies like Nokia/Symbian, Apple, and Microsoft, they are going to have to do a little more. How about some Web ads, YouTube demonstrations, or at least some impressive spy pics?

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


4 thoughts on “Android’s Release

  1. as we know with apple the best way to get the most attention is to wait to the presentation to revile the new products.
    so i don’t think that this will put any dampers on the marketing side of the Android cell phones. if it is good it will pull it self up as we have seen with allot of other produces in the past.
    i’m not worried for google.

  2. I hear your point but as we saw what kind of press Chrome got for just launching a browser. I’m sure that it will get all the press it needs. I might even buy it.

  3. Hillel- open source may not mean anything to you, but it does to OEM’s, which means if this is really popular among the manufacturers, you’ll just be seeing a whole lot more Android phones that iPhones.

    Plus- it may have much better integration with Google services, etc.

  4. OK no need to get defensive 🙂 Not all of us have Techcrunch DemoPit startups. I am not saying Android is not a big deal, I even called it revolutionalry, I am just saying there is not enough hype surrouding its release. Wouldn’t you agree?

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