Call me OCD, but if it’s Not on the Calendar, We Don’t Have a Meeting! 

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By: Hillel Fuld (@Hilzfuld)

Ok, here we go again. I have already written about the “right” aka effective way to make a business intro in today’s day and age. Please read that article, it will save you lots of awkwardness. Intros are something people in the business world make daily, sometimes ten times a day, sometimes more. Meetings are the same.

We all have business meetings all the time and truth be told, the scheduling of those meetings are often a non-issue. If you have never had to deal with drama around scheduling meetings, this post is not for you. And on that note, a shoutout to a new service founded by a friend, Book Like a Boss. I like the team a lot, but more than that, this is a much needed service to handle all your needs from booking a gig, scheduling, billing, payment, and much more. Highly recommended, and no, not affiliated in any way, just like their work…

Back to our topic. I cannot think of many things more awkward than a scenario that happened to me a few years back. There I was, in a meeting over lunch eating a nice juicy steak. Then a lifted my head from the beautiful specimen on my plate and saw a familiar face enter the restaurant. I knew this dude. What happened next was downright embarrassing.

Sure enough, that familiar face was a guy I knew who came to the restaurant to meet me. We had agreed to meet there at that time. I had asked him to send a calendar invite so it is locked in. He missed that email perhaps, or maybe he didn’t think that calendar invite was all that important.

So there I was, in a meeting with person A, with person B standing there expecting to meet me. I was double booked. It got awkward fast. He literally had to turn around and leave, it was just very unpleasant.

This has happened, in different variations over the years, especially when a non techie is one side of the meeting. Somehow I find that outside of the tech business world, calendar invites are less of a thing. In fact, many people over the years, people who were less geeky than you and I, literally asked me how to send a calendar invite. I sent them a “Let me Google that for you” link. I love that site. Whoever came up with that site deserves a Nobel prize.

Focus, Hillel, focus!

What were we talking about? Oh yes, my obsession with locking things in the calendar.

So, the bottom line, if you are scheduling a meeting, part of that process absolutely needs to be sending a calendar invite. Why? Because people are busy, first of all, and they won’t remember this conversation in thirty seconds when their friend’s cat picture pops up in their FB feed. Second of all, like it or not, we are trained today, to not think and to not remember. It doesn’t matter how many times I drive to a certain destination, I will use Waze every single time. We are trained not to think and meetings are no different. Send a calendar invite.

Which leads me to my next point. Who should send it? Simple, the person who initiated the meeting, which is in most cases, the person with the ask. In other words, if you are asking to meet me and we agree on a time and a place, don’t ask me to send the invite. No, it is not a huge deal and it takes 20 seconds to send, but just like you wouldn’t ask me to call you long distance if you are seeking my advice, don’t put me to work with a calendar invite if you are the one asking me for help. That sounded better in my head. Not a huge deal, just kinda a social norm.

Long story short, someone asking you to send them a calendar invite might seem OCD to you at the time, but the alternative of showing up at the meeting and that person not being there, or even worse, being there, but not having the time to meet with you, is worse. A lot worse.


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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: