Israel Apple Store Does Not Disappoint

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As I posted yesterday, the first Apple store launched last night in Ramat Aviv, Israel. Unfortunately, I was unable to make it to the opening, but after checking out their online store, I can safely say that Apple has done it again.

My two concerns about the store were that it would not offer current products, I thought they would have last generation iPods and Macs, and that the prices would be insanely high, like most other imported products in Israel.

Well, it seems I was wrong on both counts. The new store offers the new generation iPods, including the accelerometer Nano and the just announced iPod touch. As for the prices, they could be better, but they are, in my opinion, pretty reasonable.

The new Nano (16GB) that goes for $200 in the U.S, is being sold here for 1000 Shekel. Now, with the current dollar (the dollar fluctuates around 1 dollar=3.5 Shekel), that is a lot, but I think after saving the headache of getting it shipped overseas, and taxes, and most importantly, getting Apple service in Israel, the price really is pretty decent. The new Touch (32GB) is selling for 2,150 Shekel (it is sold for $400 in the U.S), also not so bad.

However, the Macbooks and the iMac are a totally different story.  The top of the line iMac, which sells for $2200 (translated to around 8,000 Shekel) in the U.S, is being sold here for 11,700 Shekel. A little ridiculous if you ask me.

All in all, I will most definitely be buying my next iPod there, and of course, we are all waiting till Apple decides to sell their iPhones in Israel.


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Hillel is Co Founder and Chief Marketing Officer at ZCast, a company taking on the pain of modern audio broadcasting. Hillel also blogs for many influential sites including TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others.

Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.

Hillel has been named Israel’s top marketer, has been featured on CNBC, Forbes, and many others and was recently added by Google to its marketing experts program. You can find and talk to Hillel on Twitter. He is @Hilzfuld.

  • The deciding factor with the store is going to be the service that they provide. In the states the Genius Bar does an OK job. But it is going to be interesting to see the support you can get here which is one of the major issues of owning a Mac in Israel.

  • Ines

    So………. Aner (my husband) is a Genius (or a Guru-the name they give them here) If you guys have any issues, I’ll hook you up. also The IPhones are coming out sooner than later here!!!! I am so damn excited for that. The store looks good too, they are trained to give normal good support unlike your typical dysfunctional Israeli customers services. Good luck to them…..

  • Wow Ines cool. Interesting tip on the iPhones in Israel. 😉

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  • ERIC

    please hook me up with aner’s contact info… My mac laptop has just downloaded a virus… and I am from usa… I don’t know where to go for service in ISrael???? Please help !!!

  • eric
  • joe

    hey i gotta a friend in israel i’m about to give my iphone 3gs to. will it work over there without having to be jail broken (aka hacked)?

    • Depends on the OS it is running…

  • Chris

    Just moved to Jerusalem from the US, is the store in Ramat Aviv really the only Applestore? I’ve been plugging my macbook and my desktop in using an adapter plug that I picked up here, but I’ve noticed that they are getting very very hot! Much hotter than they ever have. So i’m wondering whether I’ll need to pickup the Apple World Traveler Adaptor Kit, or if I’m just being paranoid.