By: Hillel Fuld (@hilzfuld)

One of the common misconceptions in tech is that the product itself is what ultimately matters most in the success or failure of a company. If anyone proves that theory wrong, it’s Twitter.

The simplest of ideas, 140 characters, and yet, we know just how viral this platform has become. Well if you have a startup or work in the tech world, the video below is interesting, to say the least.

H/T Bianca for bringing it to my attention