When discussing Twitter and social media in general, the conversation always ends with the same sentence “Social media is 90% common sense”. In regard to that, I compare the use of Twitter to SEO. I know there is a lot of material out there when it comes to optimizing a website for search engines, but common sense dictates that if you want people to come across your site on Google, you will use attractive keywords and titles in your article. You do not have to be a rocket scientist to insert links to other articles of yours and place them on relevant words as anchor text. Like I said, a lot of common sense.