Samsung/McCann Digital Use Web 2.0 To Market Omnia

samsung-omnia-1A lot going on in the cellular world lately. Somehow though, even with the iPhone, the G1, and the new Pre, the Samsung Omnia is able to stand its ground. Yes, a lot of these new phone have more bells and whistles, but the Omnia’s feature set still keeps it at the top of the bunch. Just to give you a quick run down, the Omnia boasts a huge 3.2 inch screen (bigger than the Pre), a 5mp camera (better than the iPhone and the Pre COMBINED) with a built in flash (hear that Apple?), insanely fast HSDPA, WiFi, a blazing fast 624 mhz processor (I do not believe anything faster exists), has 8 or 16GB built in memory AND an expansion slot, stereo bluetooth (I am still talking to you Apple), plays DIVX movies, pocket Office, built in GPS, a high quality video camera, and all that in a ridiculously tiny 12.5 mm package (that is 4 mm thinner than the Pre).


I had the chance to play with the Omnia a little and the thing is just beautiful looking, and feels great in your hand. There really is not much missing in terms of the specs. The screen is resistive, not like the iPhone’s but somehow anyone that has reviewed it, cant stop talking about its responsiveness. It runs Windows Mobile 6.1, which is said to be a huge improvement over the older WM5. All in all, we got a winner of a device here.


OK, but there is another reason why I love this phone so much. It is the first phone that Samsung is marketing by using the tool that we have all grown to love so much, social network marketing. Samsung has joined forces with McCann (click on the McCann link to see a really cool ad campaign for Web advertising) digital to market the amazing Omnia using various blogs. One of these blogs is actually one of my favorites; Blonde 2.0. Ayelet writes a lot about the Web 2.0 world and she has acquired for herself quite the reputation amongst the social networking enthusiasts like myself.


Samsung and McCann have cooperated in the past as well, marketing a Samsung SC HMX10 high-def camcorder, but this is the first time they are using this tool with a mobile device, and I am loving it. As a blogger, a social networking addict (click that link to follow me on Twitter), and a mobile lover, I say great initiative from McCann and Samsung. I only hope the campaign is successful and they decide to continue with this concept.


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Who Needs Firefox/Safari When You Have Digsby?

digsbyAs we wait for any big news from CES, and grieve about the almost total lack of any news at all from Macworld,  I thought I would tell you about a desktop application that is up there with the best I have ever used. It it not new, but its latest updates make it a real show-stopper. I am talking about the IM, Social Networking, and email aggregator for PC, Mac, or Linux; Digsby.

I have been using Digsby for months now and I have to say, it is almost flawless. Now, for me to say that about a program is a big deal, I am the kind of user that gets annoyed by the most trivial and ridiculous little quirks that 99% of people would never notice. Anyway, Digsby gives you a very clean and nice looking interface that includes the following services (sit down, it’s a long list):

  • AIM: Oldie but goody
  • MSN Messenger: Still a very good program even with the endless spam
  • GTalk: Keeps getting better
  • Yahoo Messenger: It serves its purpose, not great, but they get an A for effort
  • ICQ: Never used it, but props for being the first of the gang
  • Jabber: Never used it
  • Facebook chat: Buggy but very useful


Those are the IM networks only, here is what else you have access to without even opening up your Web browser:


Now, for the big news, the latest Digsby update added the following social networking sites:

  • Facebook: Will take some time till someone takes its place
  • Twitter: Love it, love it, love it
  • MySpace: Never used it, but very popular
  • LinkedIn: The interface could be better, but very useful, I am told


OK, enough lists. Bottom line is, Digsby pretty much offers you every possible tool used to communicate on the Web (I guess Skype is missing, but then again, with so many VOIP options in the above lists, why use Skype?).

In addition to all the available services, the actual experience is absolutely perfect. Tabbed conversations, awesome skins, nicknames, reply from within popup notifications, Facebook and Twitter updates that do not disturb your work, and more and more. I can go on and on with Digsby’s amazing features, but I am sure you get the point.


Just to summarize, ever since I installed the latest update, I have not opened up a browser more than twice, and that was to check the news.  So, why is it not the perfect program? Well, if  I have to name something, it does not include CNN updates, yet!


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