I am writing a book. I have no idea when I will finish writing the book or if and when it will be published, but I am writing a book. The thing is, this post? There is a whole chapter in the book dedicated to it. So isn’t this post redundant? Well, if this post is redundant, most of my talks, my blog posts, and my social updates are redundant. The way I see it, the book is the culmination of my thoughts on business, many of which I have shared elsewhere.
It has been a decade now since I started meeting local startups on a daily basis. We usually meet for lunch and talk about topics ranging from their pitch, competitors, go-to-market strategy, or many other questions pertaining to marketing and growth.
If you are an investor, and you are reading this, surely you will recognize some of the questions below. If you are an entrepreneur, you are reading this, these questions will be like knives in your eyes. Now, to be clear, I am not saying that these questions are not legitimate, they are, well, at least most of them are. What I’m saying is, they are painful for every entrepreneur to hear, and answer.