Wow, Who Knew Microsoft Could Make Great Ads?

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I am pleasantly surprised by Microsoft’s marketing team. They actually did a good job with this ad.


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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


4 thoughts on “Wow, Who Knew Microsoft Could Make Great Ads?

  1. Yeah, I noticed that this ad was actually effective for a change. Still, you have to wonder whether or not it plays right into Apple’s hands. After all, they’ve consistently branded themselves as the premium computer company and this ad basically reinforces that branding. Even in this economy, you don’t see Apple slashing prices on any of their products.

  2. And it’s the “in this economy” that’s going to see Apple market share sliding, at least in the home computing realm. Choice between a laptop with full-size keyboard, 17″ screen, 4G ram, 260G hard drive for $700 or an equivalent Mac for $1500, which do you think is going to win when people are worried about making their house payment next month?

    This ad highlights the price disparity in a fun way. It shows that you can get a good laptop for under a grand, but not if you’re going with a Mac.

  3. Yeah, they probably will lose market share, but my point is that maybe they don’t care about that. I know that Apple paints a very compelling comeback story and it’s great to see them at 10% these days, but if you listen to what Steve Jobs has actually said about the way he views the company, I don’t think he, or the other executives at Apple, care about those numbers. They see themselves as the BMW’s of the computer world and BMW doesn’t really care that Toyota has higher market share.

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