FollowFriday: Why It’s Brilliant & How it Can Be Improved

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Follow Friday has become a leading Twitter phenomenon. Simply put, every Friday, you recommend people that you enjoy following and tweet it with the hashtag #Followfriday, so as to categorize them and make them easily searchable. This whole trend started as a simple idea, and you can read about it here.

In my opinion, this concept pretty much does a good job of defining the Twitter mentality, and is borderline genius. Why is it so smart? Recommending people to follow every Friday helps three different groups of people in one little sentence of 140 characters. Actually, if I am going to be precise, the sentence should be between 125-130 characters, so as to leave room for a retweet. So, if I tweet something for example, and I think it is worth spreading, I should leave space for the next person to write the characters RT@Hilzfuld and then quote my tweet.

So who benefits from Follow Friday?

  1. Recommender: This is the least important out of the three, but when you tweet and recommend someone, that person then sees it, and either thanks you at the very least or recommends you to his/her followers, in the best case scenario. However, it is not the thank you or the recommendation that matters, it is the fact that you are “giving back” to the Twitter community, and just like in life, you should not give in order to receive, but getting back is always fun. It is never a good thing to be a taker and not a giver, so continue to recommend for the sake of giving, but you are sure to benefit as well.
  2. Recommendee: This is an obvious one. When you recommend someone, they will inevitably get more followers. Now, I must emphasize, the number of followers is not really what matters, what matters here is that they are now enhancing their Twitter network and broadening their reach by adding people with whom they can now communicate, thanks to your recommendation.
  3. Followers: As of now, there is no one best way to find amazing people to follow on Twitter. This is even more true this week after Twitter changed the whole way replies work. Till this week, you could see who your friends are talking to and follow those people, but now you will not see any replies to people you are not already following.  Anyway, its true that there are sites like Wefollow and the obvious Twitter import tool, but nothing compares to following someone who was recommended by a friend whose opinion you value. So when you recommend someone for Follow Friday, you should know that you are doing your followers a service by giving them interesting people to follow.

Now that we established why Follow Friday is a great tool, I have some thoughts on how to improve it. My first suggestion and one that I have implemented weeks ago is to recommend one person per tweet with a reason explaining why to follow them. Most people tweet a long list of people and attach the hashtag, a method that I think is less effective.  How do I know if I want to follow these people? Who are they? Do they interest me? If you tweet one recommendation per tweet and a reason, I think people will really respond to your recommendation and follow that person, assuming of course, that person interests them.

Another way to enhance Follow Friday is to change the hashtag from #Followfriday to #FF or something else shorter. We are working with a very tight limit when tweeting, why take up so much real estate with the hashtag? Now, the problem is that Follow Friday is already well established so to change the tag will be problematic.  If it is not adopted by all, it kinda defeats the purpose. So, as much as I believe in my own Twitter network and their ability to retweet this post, I am pessimistic about this suggestion  being accepted by all, so just take it for what it is.

In summary, Follow Friday has become a Twitter staple, and the first thing I do on Friday mornings…It is an important and fun way to keep Twitter going. Join the fun and recommend your favorite tweeps every Friday.


Relevant Articles:

Top 5 Reasons to Tweet

Ten Things You Must Know Before Using Twitter

11 Things To Avoid When Using Twitter

Top 6 Ways to Benefit from Twitter

Top 5 Steps after Joining Twitter

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


10 thoughts on “FollowFriday: Why It’s Brilliant & How it Can Be Improved

  1. I agree with the points about doing separate tweets for each FF person you want to Tweet about. Seems to make more sense and be more effective!


    1. Hey @bwoodsdesign, thanks for your comment, I just followed you. By the way, just a friendly tip, you might wanna get rid of the ampersand in your profile, it looks screwy in your bio…

  2. Hmm, I think #FollowFriday carries very little value now so have to disagree with it being ‘brilliant’ I’m afraid. I thought it was initially a good concept until it became a classic example of hashtag abuse.

    In the very few instances that I will recommend someone for #FollowFriday however, I do specify the username and use my character to explain WHY they are worth following and WHY I find them good to follow. So I would agree with your point on this.

    I feel that tweeple that just #FollowFriday and @ about ten names in one tweet just don’t benefit at all or gain any appropriate followers.

    Much less people on Twitter bother with #FollowFriday now in my opinion and I wouldn’t be surprised if a developer uses the API to create a more effective system for recommending followers sometime soon.

  3. Yeah but followfriday is like well totally, LAME!

    People who engage in this “phenomenon” are all sheep.

    I have a similar hashtag. It’s this:


  4. …. and of course… I tweet this post with the usual Follow Friday Hashtags…. saves a lot of valuable char space and time. I dont have to chain-tweet 5-6 tweets just for FFs.

  5. I agree with @Geoff I rarely ever do the #followfriday unless someone has stood out from the crowd (so to speak) in one way or another – I can’t bear to see whole tweets with a list of names and who to follow, no thought has gone into this at all and there is in fact a site which will pulls up all your followers to do this (how awful). If this trend continues it’ll just kill #followfriday. One tweet mentioning one person and why is more efficient as you mention, the rest is just a waste of time.

  6. Hi Hillel,

    This is a great post thank, the logic behind followfriday is not trivial, thank you for pointing out the way you see it… great.

    Do you see followfriday also as a method of growing your brand or business ? for example followfriday your fans (top engaged members) who help you circulate your brand…

  7. I took Follow Friday one step further. I do a spotlight post on someone I follow each Friday, having them respond to a series of questions. (Today’s post: )

    I’ve had great feedback from the people in the spotlight and usually great response from readers.


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