If you have not yet heard this story, you must read the first post “The Power of Social Media; United Breaks Guitars”. Long story short, a country singer from Canada had his $3,500 guitar smashed to bits by the staff of United Airlines. He pleaded with them to compensate him, only to be met with a full year of bureaucratic processes, which all led to a big fat “NO”. At this point, he threatened them that he would produce 3 YouTube videos that will tell the story and distribute them using social media. They of course laughed at this threat.