HTC to Announce a Pre-Killer

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Engadget Mobile just reported that an employee of Australia’s Telstra let us all know that HTC will soon be releasing a device that will be better than the Pre. Now, the big news is not that HTC is announcing a new device, or that it will be a good one. The amazing thing about this report is that manufacturers like HTC are now looking to create Pre-killers.

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No more of yesterday’s iPhone killers. The iPhone is somewhat already part of the past, and the company responsible for this is no other than Palm. I don’t think anyone would have believed this scenario to be possible even a month ago. The truth is though, that Palm deserves the credit and a lot of it for their new Pre. It really is an amazing device that includes all the characteristics necessary to make what can be considered the best handset on the planet.

Like I said in the fourth episode of Likemob (the best podcast on mobile news), it is not the hardware that is getting everyone excited. Although,  the hardware is definitely worth mentioning. They did manage to get a full QWERTY (even though it is a portrait one) into a 17 mm package along with a beautiful 3.1 inch multitouch touch screen display. But the OS is what makes this phone number one.

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Palm really went all out with Web OS. I guess the two factors that make this OS a huge winner are the “card” interface and Synergy. The card interface allows the user to easily switch between tasks, such as viewing pictures, listening to music, and writing an email. All you do is press the Home button and the device zooms out for you to see all the tasks that are currently open. The coolest part, I think, is the ability to simply swipe one of the open tasks right off the display and by that, close the application. So unlike Symbian for example, in which closing a running app is a whole huge deal, this is completely seamless and could not be easier.

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The other big thing that Palm introduced us to with the Pre, is Synergy. It is as it sounds. It basically combines all the different social circles of your life into one easy and basic interface. This includes a layered contact list with contact information from your Outlook, Web email account, Facebook account, and any other place the specific contact has info stored. This also includes a joined calendar and a combined email interface. It just makes things simpler.

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What remains to be seen with the Pre is of course how well it will works in reality. Another huge question mark is the usability of the Palm App Catalogue. What will the installation process be like? Will it be similar to the Apple App Store or perhaps something closer to the hellish Symbian experience? We also do not know the pricing yet, although there is a rumor circulating that it will go for $399 with a contract.

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Whatever the case may be, Palm has already succeeded in doing what no company has done in a long time.  They have managed to finally give Apple something to worry about. There has been talk about various iPhone killers, but correct me if I am wrong, I have never seen anyone use the term “HD Killer” or “Omnia Killer” before. The mobile world has now moved on from the iPhone due to Palm, and the new goal of the cellular giants should be to create what is now called a Pre-Killer.  Sounds better than iPhone killer anyway, doesn’t it?

-Hillel

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