This post is approximately five years overdue, but enough people have asked me this question, I figured it is time to answer it. “Hillel, what do you actually do?!”
I am writing a book. I have no idea when I will finish writing the book or if and when it will be published, but I am writing a book. The thing is, this post? There is a whole chapter in the book dedicated to it. So isn’t this post redundant? Well, if this post is redundant, most of my talks, my blog posts, and my social updates are redundant. The way I see it, the book is the culmination of my thoughts on business, many of which I have shared elsewhere.
By now you are likely aware of the latest BIG change taking place in the Facebook newsfeed. The social network is going back to its roots of focusing more on posts published by friends and family, and less on posts published by brand pages. This is all in an effort to make the Facebook experience more meaningful for users.
Here he goes again, one of his OCD rants… Yes, lately, I have gone on several rants in response to behavior I have witnessed in the business world. Like this post on email etiquette, or this post on phone calls in general, or this post on the way we communicate. The truth is, if you read that last post carefully, there would be no need for this one…
Like so many of my blog posts, this one has been baking in my head for several years. The truth is, as the market evolved, my need to write this post only increased, so it was time.
It has been a decade now since I started meeting local startups on a daily basis. We usually meet for lunch and talk about topics ranging from their pitch, competitors, go-to-market strategy, or many other questions pertaining to marketing and growth.
It happened. After months of gradually lowering my activity on Snapchat and paying close attention to the amount of Snap spam I get on a daily basis, I finally deleted the app from my iPhone’s home screen, which for all intents and purposes means, I just quit Snap.
Seriously speaking, this is a post I should have written a decade ago. In that sense, I have been thinking about it and cooking up this post for the better part of the past decade. And to be honest, with the growth in popularity of social, aka, communication platforms, the problem has only intensified. It needs to be addressed.
My name is Hillel Fuld and I am, and have been the world’s biggest sucker for the better part of the past decade.
Over the past decade or so, I have learned some very valuable lessons about tech, marketing, business, and the intersection of the three. Sometimes, I learned those lessons the hard way and more often than not, I try to share them here so others can learn from my shortcomings. Following up is a perfect example.