The First Truly Interactive Ad in a Newspaper! (VIDEO)

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By: Hillel Fuld

This is up there with the coolest uses of modern technology that I have ever seen. You need to watch this video to believe what Axa, a Belgium insurance company, did to promote their iPhone app. To be honest, I do not understand how they did this from a technical perspective, but all I have to say is “Wow”. Take a look and feel free to explain this to me in the comments or reach out to me on Twitter.

Thanks Zee for pointing me in the direction of this ad!

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


11 thoughts on “The First Truly Interactive Ad in a Newspaper! (VIDEO)

  1. yup, I think the adv is about as real as the car accident…

    We’re having a small bet over here…

    Anyone in Belgium readers out there who can testify this is a real adv and not just a promo gimmick?

  2. as far as i can see, this is possible using connectivity features that are in the iphone, maybe by having the camera on and the image on the pages triggers something, or by having a digital strip to activate the video

    anyway very cool.

  3. Looks pretty cool.

    You just put your phone on it and it loads the video automatically? Any Idea how the tech works?

  4. Guys, not sure how it works but whatever the case is, it is a really creative way of keeping eyeballs on your ad for more than 20 seconds, which is what all advertisers want.

  5. If the way how it works is by going to a certain website first and then placing it there, here is something to the same affect that I personally think is far more interesting. note that the tag can be placed on newspaper ad, and the reader can by just taking a picture listen to whatever the company loads.

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