Huge Like Mob and Tech N’ Marketing News

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It’s a good morning for my friends and I. So there is good news and…better news! Let’s start with the good news. Like Mob, our podcast about mobile world developments, is live on iTunes. We have recorded two episodes so far, but we are going to be recording weekly, so check it out if you have even the most remote interest in anything cellular. Here is the link.

The better news is that Tech N’ Marketing has made it to Apple.com. We are quoted giving a review of the app that has been in the top 10 apps since its introduction, iFart. I have to admit again, when Aryeh posted about this app, I told him I thought it was not news worthy and that the whole fart (I was considering using the word flatulation, but c’mon, who am I kidding?) app industry is a ridiculous one.

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I was quickly put in my place when iFart made its developers $40,000 in two days and is the top downloaded app in the App Store. Well, it turns out that Aryeh was right on another count because the exact quote that I thought was not worthy to be on our blog, made it to Apple.com. It also made it to the top of the app’s description in the App Store.

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I  guess that is why Aryeh is the marketing expert. I think I’ll stick to the tech aspect of this blog, and let the experts do their thing.
-Hillel

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The Top App: You Gotta Be Kidding Me

When Aryeh posted about the iFart app, an application that enables you to make a farting noise using your iPhone or iPod Touch, I did not think it was news/blog worthy. Well, it seems I was very wrong! The iFart app is said to be pulling in $10,000 a day. It has been in the top apps list every day since it was announced. Yesterday, it hit its highest numbers with 13,000 downloads.

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According to MacRumors’ numbers, the iFart app pulled in over 9k for its developers, just yesterday! So how do we explain this crazy popularity of fart apps? Well, it is probably a mixture of a few elements. The first one is that Apple originally rejected these types of apps and only recently allowed them into the app store, that probably gives a lot of people incentive to download them.  Maybe it is the utter stupidity of these apps that cause people to download them and show them to friends for a good laugh. But to pay for such an app?

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I mean, I have to admit, I downloaded the whoopie cushion app just to laugh about it with my wife, since she claimed a few weeks ago that so many apps in the App store are just so useless that she wouldn’t be surprised if someone made a whoopie cushion app. Too bad I did not listen to her, I could’ve been a very rich man today.

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I had to download it, but after showing it to her and laughing for 30 seconds, I deleted it. So why on earth would someone pay for a fart app? I guess the so called economic crisis is not felt by iPhone users. How else do you explain it?

-Hillel

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