With some bad language and some volume issues, this is up there with the most brilliant YouTube campaigns I have ever seen. It is a campaign for a brand of white-out called Tipp-Ex and brings Web internet video interactivity to a whole new level.
If you have been alive for the past few days and have come anywhere near anything that resembles the internet, you probably heard about the latest online campaign by Old Spice. It is being called by many the best use of social media ever and Google’s CFO even called it “The future of marketing”. If you somehow did not hear about the brilliant campaign, let me sum it up for you.