An Absolutely Brilliant YouTube Campaign by Tipp-Ex

Share this:

With some bad language and some volume issues, this is up there with the most brilliant YouTube campaigns I have ever seen. It is a campaign for a brand of white-out called Tipp-Ex and brings Web internet video interactivity to a whole new level. Oh, here are a few options for words to use (you will understand when you watch it). Try “Erases”, “Plays football with”, “eats”, and many others.

It seems that this campaign received its share of online buzz, but it wasn’t before a friend of mine tweeted it that I stumbled upon it. So for that, I say thank you to Shara.

Watch below and let me know what you think in the comments. Is this the future of online video? You can also reach out to me on Twitter here.

Share this:


Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website:


4 thoughts on “An Absolutely Brilliant YouTube Campaign by Tipp-Ex

  1. This is pretty cool. I have yet to see such a great way to market a product. Take a seat Mr. Old Spice the bear is here.

Comments are closed.