This is a guest post by my good friend Shoshanna Jaskoll who works primarily in the non profit sector and has been very active on social media over the past few years. You can visit her site here. The reason I wanted to post this is because Google+ has won me over in the past week and I thought it was an important topic to cover. However, so much has been said already and I wanted a unique angle on the new social network from Google. Shoshana provided that angle in the below post. Hope you enjoy.
Just before Google+ was released (which I had no idea about because -see above- I am not a techie) I was complaining, er, crowdsourcing on other social networks about how I had nowhere to rage anymore.
Meaning, everyone is everywhere. Used to be LinkedIn was for our professional selves. That’s where we get dressed, put on make up (tie if you’re a boy), heels and our work tone. Facebook was for friends and family, where we could be casual and perhaps share an occasional upset or personal event. Twitter was where we could really let loose. 140 characters of whatever you wanted to say, rapid fire, off your chest- gone.
But, slowly, people are using FB and Twitter to see what you are like outside of LinkedIn, the office and business meetings. Now, potential bosses and clients are looking to see what you say when you’re not ‘on’ and your stream is evaluated for signal vs. noise.
Do we ever get to be ‘off’ anymore? Do we need anonymous accounts to be able to express our opinions and frustrations? I understand that potential partners or clients may want to see my content. But where do we end and our businesses begin? How can we be us without always having to wear heels?
And THIS is why I love Google+. Today, I made my ‘Circle of Rage’. It’s where I can say the things I want to say to people I know it’s safe to say it to. Where my business won’t suffer and I won’t embarrass my partners.
It may seem like a little thing- but as our personal and professional selves become less and less separate, the need for us to have a safe space to just ‘be’ increases.
And the opposite is true! Our friends may love us, but really not care to hear the latest stats in our industry. I often want to share professional content on twitter or FB but in the end choose not to subject my friends to it. Having to handle and maintain a separate business account is exhausting and double the work.
I can’t speak to G+ as a modern marvel of tech, apps, bells and whistles. I can only speak as the average Jane user:
I love Google+ because:
I can easily post relevant content to relevant people. I can rage to my friends. Share funnies with buddies and send fabulous content to others in the biz.
G+ makes it easy for me to see people in my friend’s circles and add them, expanding my reach and ability to learn from people I otherwise couldn’t get to. With FB, they would have to friend me. On Twitter I don’t get more than 140. Here, there is room for content without invading personal space.
No Farmville. Nuff said.
Best thing bout G+… my family isn’t on it yet—PLS don’t let them in!
About the author:
Shoshanna is one-third of REACH3K helping orgs and biz reach their audience. You can find her ‘heels on’ @REACH_3K or ‘hair down’ at @skjask and of course on G+!