A BlackBerry Addict’s Experience Switching to iPhone 4

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By: Hillel Fuld

This is one of the most challenging posts I have ever written. Most people in my circles have been using an iPhone for years. I have not. I stuck with BlackBerry throughout all the different versions of the iPhone because I always found some crucial features missing from the Apple device. If I was going to give up my beloved BlackBerry Bold (not being sarcastic there, I love that phone), it was not going to be for a phone with no copy/paste, a 2 mp camera, or a device with no video capture capabilities.

Then came the iPhone 4. The design was beautiful, the camera and video camera were up to market standards if not exceeding them, the screen was unprecedented, and it was clear to me that it was just a matter of time. That time came a few days ago and after using my very first iPhone, I can safely say I do not regret the decision. The reason I say this post is challenging is because I want to talk about this transition from BlackBerry to iPhone without repeating everything you already know. Yes, the UI is intuitive, the apps are phenomenal, the Web surfing is another league, but the email is not where it needs to be. I want to tell you something you don’t already know and that is not an easy task.

So what can I tell you that you don’t already know? Good question, but I am going to try and cover my initial impressions of the Apple device. Before I go into it, I already foresee the fanboy comments I am going to get and that is OK. Am I a fanboy? Well, if I was, would I have passed on the previous three generations of the iPhone before getting one? Would I have pushed anyone asking my advice to go for a BlackBerry over iPhone for the past four years? I think anyone who knows me or reads my posts knows I choose a mobile device based on needs and not brand. Apple makes superior products. It is true for the iPad, which I own, it is true for the iPod Touch, which I own, but it was not true about previous iPhones in my opinion. Come along the iPhone 4 and that all changes. The phone is a solid combination of superior hardware and unparalleled software. Again, just my opinion.

The following are some of the concerns I had over the years with switching from BlackBerry to iPhone. Some were valid concerns that turned out to be misguided, and others were spot on and still present a problem with every day use on the iPhone 4:

Push: The BlackBerry combined with what I like to call “Twitter culture” of real time communication transformed me into a person who needs instant gratification when it comes to my communication methods. If you follow me on Twitter (which you totally should if I do say so myself), you know I reply to most questions immediately (unless I am asleep or your question leaves me speechless) and if you have ever emailed me, you know I generally respond almost instantaneously. That is what technology has done to me and I like it that way. The iPhone does not have real push mail in the way that the BlackBerry does and that concerned me a lot. Having used the iPhone for a week now, I would say my concerns  were 90% unwarranted and 10% justified.

If  Twitter replies is what I want pushed to me, then the iPhone outdoes the BlackBerry any day of the week with a bunch of apps that support that. The main app that enables push notifications for multiple services is Boxcar. You can use a workaround, which I would not recommend to get Boxcar to push your email to you, but Twitter push works seamlessly. I set up my Gmail as Exchange and it comes in faster than I ever imagined and not much slower than the BlackBerry email did. Having said that, my work email, which is Google Apps does not work well when set up as Exchange and so it is not pushed to me immediately, which I have yet to find a solution for.

Email: Everyone knows that RIM is synonymous with a top notch email experience and so this was one of my major concerns with abandoning the BlackBerry for the iPhone, losing that seamless email integration. Well, the iPhone’s email interface in my opinion is not as good as the BlackBerry’s, but it has one aspect that makes it all worth it and puts a smile on my face every time I think about how bad it was in the olden days with my BlackBerry. I am referring to Gmail support. Yes, I had Gmail configured with BlackBerry too, but it lacked the very basic two way synchronization that IMAP provides Gmail users. From day one of using a BlackBerry, it boggled my mind that when deleting an email from my Web Gmail inbox, the email would remain in the BlackBerry’s inbox. Now, two years later, Gmail and RIM still have not worked this out. I don’t know who is to blame but frankly, I don’t care.

The Gmail/Google Apps support on the iPhone blows the BlackBerry out of the water. The best part is turning on the iPhone at the end of a long work day and not having to delete all the emails I deleted throughout the day. To me, the lack of push, the somewhat less streamlined email experience on the iPhone compared to the BlackBerry is nothing compared to full two way synchronization of my mobile device with my Gmail account. So, to sum up, my concerns over the so called inferior iPhone email experience were put to rest quickly.

A Toy vs. A Tool: In the ongoing debate over iPhone vs. BlackBerry, who has not heard the argument “The iPhone is a toy and the BlackBerry is a work horse”? I was a little worried about that too since I do get a lot of work done from my mobile device. I can now say with full confidence that this claim is simply false. Anything you can do in terms of workflow using a BlackBerry, you can do on the iPhone, except it is a whole lot easier. I am not even going to go into the whole App Store vs. App World because that is stating the obvious, but the “There is an App for That” campaign really does sum it up. If you have something you want to accomplish on your mobile device, just search the App Store and chances are you will find an app for that.

The claim that iPhone is for fun and BlackBerry is for business is simply not true. I have to admit that I was not an enterprise user on BlackBerry and I am not on iPhone, but as far as I can tell, anything you can do on BlackBerry, you can do on iPhone and just as securely. In addition, with the mainstream workflow making its way to the cloud and companies now depending on the Web more than ever before, the iPhone’s Web capabilities compared to that of the BlackBerry pretty much says it all. If you have ever tried to browse the Web on RIM’s browsers (prior to OS 6), you know exactly what I’m talking about.

Those were three of my major concerns with the switch. Now let me talk a little bit about this fabulous device and how it is truly a masterpiece in my opinion. Please do not comment about Apple’s closed policies compared to Android’s, we heard it all already. Yes, the Apple OS is closed and what that means for the end user is a seriously tighter and more intuitive user experience. I can argue that Android is open and therefore more flexible in terms of customization, but that is a topic for another time.

The following are some of the characteristics of the iPhone 4 that have made this phone the most advanced and enjoyable mobile device I have ever used:

  • The screen: I know I said I would not dwell on this, but I must mention it. Whenever I look at my iPhone 4, I feel like I should be peeling off the layer of paper that remains on the display. It is just that sharp. OK, that is all about that.
  • The Hardware: I was not looking to replace my Bold because of its hardware, I loved the build of that phone. The iPhone 4’s hardware though is in another league all together. It feels like a brick, but then when you use the interface, it turns into butter. (wow, that has got to be the most poetic thing I have ever written, my English teachers would be proud)
  • The Apps: Yes, I know you have read the numbers about BlackBerry vs. Android vs. iPhone. I have to say though that the fact that I have yet to search for an app based on a need that I have and come up empty handed says it all. This thing is so much more than a phone, in fact, compared to what I can do on my PC (and even Mac), this device takes the gold medal. From streaming music from my PC or Mac, to photo editing, to playing games with unbelievable graphics,and the list goes on and on.
  • Folders and Multitasking: These are two new features added in iOS 4 that seriously bring the iPhone experience to a whole new level. I have all my tens of apps on one screen, no clutter, and organized by topic. It just makes so much sense. The multitasking as many have stated before me is a perfect implementation of a tricky issue. It has been said by me and others before but I will say it again. Apple left copy and paste out of the first iPhone but when it was eventually added, it was implemented to perfection and better than Apple’s competitors. Same goes for multitasking, it is a beautiful thing and one worth waiting for.
  • The Camera, Video Camera, and Facetime: If I had to choose one thing that puts me over the fence and convinces me this device is a keeper, it is its photography capabilities. I have used many mobile phones in the past including the N95, which was infamous for its stellar camera, but the iPhone 4’s camera is simply amazing. I also found an app (which I reviewed here) that transforms the iPhone’s 5 megapixel shooter into an 11 megapixel monster, but with or without the app, this camera is simply unparalleled. Same goes for the HD video, which I found to be significantly better than the HD video produced by my Canon Point N’ Shoot. Facetime is more of the same. Comparing it to traditional video calling, even with its shortcomings (Wifi only), is like comparing a dial up internet connection to the fastest connection available (what is that nowadays?). What I mean is that they both work, but are you really even making the comparison?

I really can go on and on about this phone and I am sure I already earned the title of uber fanboy, so I will stop here and summarize by saying the following. This decision that took me four years of contemplation and fighting off the fanboys who told me I am using a has-been mobile technology was well worth the wait and as far as I can tell, there is nothing complicated about the transition between BlackBerry and iPhone.

Having said that, the instant and customizable email notifications are something I do miss. I have not yet put the new BlackBerry Torch to the test (coming soon) but from what I hear, it is a solid alternative to the iPhone and all its advantages.

Will I ever go back to BlackBerry? That is a question I am not prepared to take on right now, but as far as I can tell from a solid week of iPhone usage, this is going to be the phone I stick with for the foreseeable future.

Also, in case you were wondering, I have experienced none of the so called proximity or reception issues we have all heard so much about, but then again, I have been using a case from day one, so that might explain it.

OK, let me have it in the comments or reach out to me on Twitter, but please try to keep it professional and relevant to the topic at hand. I know it is hard, but try, despite your passionate hate for all things Apple, to avoid personal attacks. Much appreciated.

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Hillel Fuld is a global speaker, entrepreneur, journalist, vlogger, and leading startup advisor. He brings over a decade of marketing experience with leading Israeli and Silicon Valley startups, and currently collaborates with many global brands in an official marketing capacity including Google, Oracle, Microsoft, Huawei, and others.      Hillel covers the dynamic local tech scene for many leading publications including Entrepreneur magazine, Inc, TechCrunch, Mashable, The Next Web, Business Insider, The Huffington Post, Venturebeat, and others. Additionally, Hillel mentors startups across Israel in different accelerators including The Google Launchpad, the Microsoft Ventures accelerator, Techstars, The Junction, and more.    Hillel has been named Israel’s top marketer, 7th top tech blogger worldwide, has been featured on CNBC, Inc, and was dubbed by Forbes as “The Man Transforming Startup Nation into Scale-up Nation”.       Hillel has hundreds of thousands of followers across the social web and can be found on Twitter at @Hilzfuld. You can learn more about him on his website: www.hilzfuld.com


28 thoughts on “A BlackBerry Addict’s Experience Switching to iPhone 4

  1. People have been trying to convince me for some time to give up my blackberry for an I phone and I always respond the I’m just sold on the blackberry…I just wouldn’t be able to give it up. I also knew that as long as YOU continued with the Blackberry that my response to the others was justified. It became a territorial thing….I couldn’t give up my berry after the hours of defending it. And here you are making the switch. Truth be told I’m all for change and now I’m really considering going for the I phone. I’ve been swayed. When I get into the States I think I’m gonna go for it. After 5 years of the Blackberry I think I can do it.

  2. I have loved my blackberry, but when the iPhone 4 was released I knew I was going to have a problem sticking with a company that hasn’t kept up with technology.

    It pains me so.

    However, I will be a bb fangurl UNTIL the iPhone leaves AT&T there are somethings I just won’t compromise.

  3. Finally you made the switch. Champagne for everybody in the comments 😉

    Now you have no more excuses for not reading my blog!

    All jokes aside, I was recording the TwiiPhone posdcast yesterday night and we had a little discussion about RIM vs Apple, or more precisely Blackberry vs iPhone. You know I’m an iPhone lover. Damn, I blog about it for a living, that’s how much I love it.

    However I still believe the Blackberry can be a better phone depending on your needs. I always take the example of a lawyer who needs to be replying to emails and save documents on his phone. While you can obviously reply to emails on your iPhone, it is painfully annoying to constantly go back and correct your misspellings. A physical keyboard doesn’t do that to you.

    Additionally, you cannot save email attachments to your iPhone (unless it’s jailbroken). This is a deal breaker to many business people. And there is a bunch of those little things which to me make the Blackberry a better enterprise companion (oh yes I forgot to mention how much better email security is on Blackberry).

    Ari Gold uses a Blackberry. This itself should be proof that the iPhone is not ready for hardcore business! hehe

    Off topic: you should get the “subscribe to comments” plugin on your blog so I get notified when someone else comments here.

  4. i have only got my blackberry in june/july this year, and like i do like it but i only got it as it was a trend (i live in the UK at a senior school so following trends is normal) but for xmas im thinking of asking my mom for an iPhone, they seem epic and after reading this, im looking on the apple store ALREADY. i havent had my blackberry for long and I own the BB curve original thing but i only use it for free internet and BBmessenger. whereas iPhone’s seem UBER cool. im switching ASAP. thanks!

  5. You can push email every 15, 30, hourly or never for GMail on iPhone. One of the reasons not to though is battery life. If you like to stream music or watch videos on your phone then you want as much battery life as possible for those times on the subway, etc when you are not close to an outlet. Glad you made the switch, I too was an avid BB user until the 3Gs came out. It may not have a flash, but there is an app that corrects pictures taken with the 3Gs and it works great. IPhone 4 will be next for me when my upgrade is available.

  6. Okay, yes the iPhone 4 is a good phone. There are many good phones out there and NONE of them are perfect.

    The biggest issue with iPhone is synchronization of everything-email, notes, apps, tasks, calendars etc. Until all of this is done OTA (over the air) either wifi or cellular. Some things sync well, some require multiple tools/services and none of them works natively.

    As a google apps user, everything I need is in email, tasks, notes, contacts and calendars. It is too complicated and kludgy to get this data to the phone in real time.

  7. Love your post! Just wanted to let you know that Apple has a service called MobileMe in which you pay a 95.00 yearly fee and all of your email, contacts, notes, etc are all pushed to and from your phone/computer in real time. I have had this service for over two years (since I purchased my first iPhone) so it’s at least been around that long 🙂

  8. Thanks Jennifer, I know about MobileMe, but as far as I know, I can not have multiple Google Apps email accounts pushed to me… Am I wrong about that?

  9. Hillel,

    I am ahead of you by about two weeks. I held out for all the reasons you mentioned, plus I’ve been a Sprint customer for 15+ years, it’s a home town company, and I’ve loved their service. I have to admit, after finally moving to AT&T, I’ve dropped more calls in two weeks than in the ENTIRE 15 years with Sprint. But I still love the iPhone 4.

    I’m with you – 100% – on all your points above. Also, have you downloaded LoMob? It’s fantastic!!


  10. Hillel,

    Thanks for this post. I’ve been following you for awhile and like some of your other readers you helped justify my sticking with Blackberry.

    When I switched my office system to Apple this summer and got an iTouch – i really started to doubt my choice to stick with Blackberry but felt that the iPhone just wouldn’t answer all my business needs. But still in the back of mind I kept wondering…should I switch.

    Thanks to your article I now feel more confident to make the switch. Appreciate ongoing your thoughts and work on the topic. I’ll be switching to the iPhone very soon.

  11. Thanks Sue, I am still learning the ropes, just found a few nice solutions to the whole “push” issue. Will of course post a review as well. 🙂

  12. I, (like Molly) may consider switching to the iphone when they dump AT&T as a carrier…maybe if and when they come to Verizon.

  13. I really like this post and since I have used both and now have an iPhone I totally relate. The only flaw I have with my iPhone that you did not address is that periodically (like once a month or every 2 months) the 3G network just loses its connection and needs to be reset. This loses all my emails from the past 3 months or more until it reconnects and then has to redownload them all again. They do come back with perfect synchronization but this shouldn’t happen and really hurts my work when I am in a pinch. This may be an AT&T issue but it never happens to bb users on same network.

  14. I’m going back. Have had the 4 since June and I miss my bb more and more each day. Luckily I have an old exchange student in India who would love it, and me? I’m gonna find a used Bold on CL and go back to my first love.

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